our roots

Aaron + Rose are a couple based in Albuquerque, who believe that to get good out, you have to put good in. We founded Plata Coffee to provide a space for our community to create, share, and grow together.

Aaron’s deep commitment to New Mexico was planted after re-locating to the area from Pennsylvania. His father engrained a deep admiration for New Mexico - the mountains, the desert, and the people who make these landscapes radiant. Aaron founded Plata Coffee because he believes in Albuquerque’s potential and ingenuity, and wanted to give back to the community that has given him many opportunities.

Rose was born and raised in central New Mexico, surrounded by vast skies, red rocks, and open plains. She has always had a deep sense of belonging in New Mexico, and is committed to cultivating and promoting all that is good in her home state.